The design concept for the Heifer Hong Kong “Read to Feed” poster centers on combining reading with philanthropy, aiming to inspire students to raise funds through reading to help impoverished rural families in China achieve self-reliance. The design style is playful and child-friendly, using warm illustrations to show how reading can bring new hope to rural communities.

Core Visual Elements:
Background and Color Palette: The poster features a soft beige background, creating a warm and approachable feel, with vibrant accents of pink, blue, and green to add a playful and lively touch, appealing to young students.

Central Imagery: The design is built around an open book, with its pages unfolding into a three-dimensional rural scene: farmhouses, livestock (like cows and chickens), farmers, and reading children form a harmonious picture. A small path connects different scenes across the pages, symbolizing how reading bridges students and rural families, bringing about change.

Illustration Elements: The illustration style is lighthearted and cute, incorporating rural elements (like farmhouses and livestock) and reading elements (like books and children), dotted with heart shapes and a sun to symbolize love and hope. Farmers and students interact on the book pages, reflecting the idea that “reading can change the world.”

Typography and Layout: The titles “開卷助人” and “Read to Feed” are presented in a handwritten-style font with colorful hues (like pink and blue), making them lively and eye-catching, paired with the year “2018-19” in a large, bold font for emphasis. Subtitles like “閱讀・無『窮』・新希望” and “Reading Can Change the World” are arranged diagonally in smaller fonts for a dynamic feel. The body text uses a clean font in dark blue, ensuring readability.

The overall design uses warm illustrations and soft tones to convey the heartfelt message of combining reading with philanthropy. The rural scene unfolding from an open book symbolizes how students’ reading efforts can bring new hope to impoverished farmers, echoing the idea that “reading can change the world.” The playful fonts and colors attract young students, encouraging them to enroll in this meaningful program.