We are honored to present the introduction to the HK Red Cross 70^th Anniversary Branding CI, created by our company for the HK Red Cross. This branding CI commemorates the 70th anniversary of the HK Red Cross and showcases its commitment to humanitarian efforts and community service.

2020 is a memorable year of the Hong Kong Red Cross as we have stepped into our 70^th Anniversary. A set of logo, slogan and key visual was developed to incorporate in our internal and external promotional materials throughout the year. This handbook provides a basic framework in using the logo and key visual, all departments and teams are highly encouraged to adopt the materials of the 70^th Anniversary this year into any publicity materials.

Design Concept
The design of the key visual has adopted the concept of forming a puzzle with icons and graphics representing our principles and services. The humanitarian works reply on the collective efforts and support from different sectors. We are counting on the continued support form our stakeholders to build up the humanitarian platform in response to the social needs in the future.

Colour Tone
The bright colour could bring positive energy to the general public in difficult moments just like the humanitarian works light up the darkness of the needed ones.

Official 70^th Anniversary Logotype
The 70^th Anniversary logotype is a combination of the word “70” and agency name (the approved text). There should be no other graphics or text inside the exclusion zone. If graphics or text could not be excluded from the exclusion zone due to practical restriction, advice and approval should be sought from Corporate Communications Office (CCO). The gradient of full colour logotype cannot be adjusted.