HKRed Cross Pass-it-On Campaign 2020
HKRed Cross Pass-it-On Campaign 2020
We are pleased to present the introduction to the HK Red Cross Pass-it-On Campaign 2020, created by our company for the HK Red Cross. This campaign aims to promote the theme of “LOVE & FOUND” and encourages individuals to spread love, kindness, and positivity within the community.
The key visual of the campaign features Chief Ambassador Alex Fong holding a camera, symbolizing the act of capturing and preserving moments of love and compassion. This visual representation highlights the importance of recognizing and appreciating the acts of kindness found within our society.
The campaign theme, “LOVE & FOUND,” embodies the spirit of discovering and celebrating acts of love in everyday life. It serves as a reminder that love and kindness are all around us, waiting to be recognized and shared. The campaign encourages individuals to actively seek out and embrace these moments of love and compassion, and to pass them on to others.
Through the Pass-it-On Campaign, the HK Red Cross aims to create a positive chain reaction of kindness and compassion. By sharing stories and acts of love, individuals are inspired to spread positivity and make a difference in the lives of others.
The campaign materials, including posters, digital content, and social media assets, prominently feature Chief Ambassador Alex Fong and the campaign theme “LOVE & FOUND.” These visuals aim to capture the attention of the audience and inspire them to get involved in the campaign, sharing their own stories of love and kindness.
In conclusion, the HK Red Cross Pass-it-On Campaign 2020 promotes the theme of “LOVE & FOUND” and encourages individuals to actively seek out and share acts of love and kindness within the community. With the key visual of Chief Ambassador Alex Fong holding a camera, the campaign emphasizes the importance of capturing and spreading these moments of love.
Join the Pass-it-On Campaign and be a part of spreading love, kindness, and positivity throughout our community. Together, let’s create a world where acts of love and compassion are celebrated and shared by all.
Client Detail
Hong Kong Red Cross
The Hong Kong Red Cross is the national Red Cross society of Hong Kong as part of the International Red Cross and Red Crescent Movement. Its head office is in West Kowloon.
It was established officially on 12 July 1950 as a branch of the British Red Cross Society in Hong Kong. Since 1 July 1997, upon the transfer of Hong Kong’s sovereignty to the People’s Republic of China, the Hong Kong Red Cross has changed its affiliation to become a special branch of the Red Cross Society of China, but remains autonomous from it.
Client Website:
https://www.redcross.org.hk/
