We are delighted to unveil the introduction to the HK Red Cross 75th Anniversary Branding CI, designed by our company for the Hong Kong Red Cross. This branding CI celebrates the 75th milestone of the HK Red Cross, highlighting its dedication to humanitarian work and community support.

In 2025, the Hong Kong Red Cross marks its 75th Anniversary, a significant moment in their history. A unique logo, slogan, and key visual have been crafted for use in all internal and external promotional materials throughout the year. This handbook outlines the essential guidelines for applying the logo and key visual, and they warmly encourage all departments and teams to integrate these 75th Anniversary elements into their publicity materials this year.

Design Concept
There are icons incorporated in the 75th anniversary logo. Move forward steps show we surpass the challenges and sifficulties with society. The hearts show that we protect human life and care for all. The human figure illustrate how we value people. beneficiaries and providers alike. Holding hands demonstrate our commitment to connecting the people and advocate community resilience.

Colour Tone
The bright colour could bring positive energy to the general public in difficult moments just like the humanitarian works light up the darkness of the needed ones.

Official 75th Anniversary Logotype
The 75th anniversary logotype should be no other graphics ot text inside the exclusion zone. If graphics or text could not be excluded from the exclusion zone due to practical restriction, advice and approval should be sought from Communications and Resource Development(CRD). The colour of the logotype cannot be adjusted.