We are delighted to present the introduction to the Hong Kong Red Cross Annual Report 2020-2021, developed by our company in collaboration with the Hong Kong Red Cross. This report highlights the organization’s key achievements, initiatives, and profound impact over the past year.

The design concept for the Hong Kong Red Cross 2020-2021 Annual Report cover centers on the theme “70 Years of Humanitarian Journey,” celebrating its enduring history and unwavering commitment to service. The background features a modern cityscape silhouette, representing Hong Kong’s dynamic urban landscape and the Red Cross’s integral role within it. The cover adopts red as its primary color, reflecting the iconic Red Cross hue while evoking passion and vitality. The illustration depicts five individuals from diverse backgrounds, dressed in attire symbolizing sectors such as healthcare, rescue, and education, underscoring the Red Cross’s broad spectrum of services. Elements like a tablet and a bicycle in their hands highlight the integration of technology and sustainability, showcasing the Red Cross’s progressive and forward-looking approach. The overall design is sleek yet vibrant, effectively conveying the Red Cross’s lasting influence over the past 70 years and its vision for the future.

The slogan “人道之路跨越70載 70 Years And Beyond” emphasizes the Hong Kong Red Cross’s 70-year legacy in humanitarian service and its aspirations for the future. Presented in both Chinese and English, the slogan embodies inclusivity and a global outlook. “70載” highlights the organization’s rich history, while “跨越” reflects its steadfast dedication to serving across generations. “And Beyond” looks forward, expressing the Red Cross’s resolve to continue its humanitarian mission and tackle new challenges. The slogan is succinct yet powerful, encapsulating past successes and future ambitions.

This annual report provides a comprehensive overview of the Hong Kong Red Cross’s activities, encompassing disaster response, relief efforts, community health programs, and humanitarian services. It showcases the organization’s accomplishments, partnerships, and the meaningful changes it has brought to the lives of those in need.

We invite you to explore the Hong Kong Red Cross Annual Report 2020-2021 to discover more about the organization’s impactful work and the positive transformations it brings to the community. Together, let us acknowledge and celebrate the value of every individual and the collective efforts that drive significant change.