



We are pleased to present the HK Red Cross “Friends of Red Cross” Campaign 2019, skillfully created by our company for the HK Red Cross. This impactful campaign aims to engage the community and garner support for the humanitarian efforts of the HK Red Cross.
Key Highlights of the Campaign:
-Poster and Key Visual: The campaign features captivating posters with a key visual that creatively incorporates Russian nesting dolls, also known as Matryoshka dolls. This unique visual representation effectively conveys the campaign’s theme: “Connect to Influence, Support Humanity to Deliver Joy.” The use of Matryoshka dolls symbolizes the idea of interconnectedness and how each individual contribution can create a positive impact on the lives of others.
-Theme: The campaign’s theme emphasizes the importance of connecting with others to bring about positive change. It highlights the influence that individuals have in supporting humanitarian efforts and delivering joy to those in need. By promoting the concept of “connecting to influence,” the campaign encourages the community to come together and support the HK Red Cross in their mission to alleviate suffering and make a difference in people’s lives.
-HK Red Cross “Friends of Red Cross” Campaign: The campaign aims to raise awareness and encourage individuals to become “Friends of Red Cross” by joining the HK Red Cross as volunteers, donors, or supporters. The campaign showcases the diverse range of humanitarian activities undertaken by the HK Red Cross and invites the community to participate in these efforts to deliver joy and support humanity.
The HK Red Cross “Friends of Red Cross” Campaign 2019, created by our company, is a compelling initiative designed to engage the community and garner support for the humanitarian work of the HK Red Cross. Through captivating posters with a key visual featuring Matryoshka dolls, the campaign conveys the theme of “Connect to Influence, Support Humanity to Deliver Joy.” By emphasizing the power of connection and promoting the idea of becoming “Friends of Red Cross,” the campaign encourages individuals to support the HK Red Cross in their mission to bring joy and make a positive impact on humanity.

Hong Kong Red Cross
The Hong Kong Red Cross is the national Red Cross society of Hong Kong as part of the International Red Cross and Red Crescent Movement. Its head office is in West Kowloon.
It was established officially on 12 July 1950 as a branch of the British Red Cross Society in Hong Kong. Since 1 July 1997, upon the transfer of Hong Kong’s sovereignty to the People’s Republic of China, the Hong Kong Red Cross has changed its affiliation to become a special branch of the Red Cross Society of China, but remains autonomous from it.
Client Website:
https://www.redcross.org.hk/
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