We are excited to present the introduction to the HK Red Cross Pass-it-On Campaign 2021, created by our company for the HK Red Cross. This campaign aims to foster a spirit of love and sharing within the city, encouraging individuals to spread kindness and make a positive impact on the lives of others.

The key visual of the campaign features the adorable illustration of “Dustykid,” capturing the attention and hearts of the audience. Dustykid represents the embodiment of compassion and the desire to help others. This lovable character serves as a symbol of the campaign’s values and mission.

The campaign slogan, “LOVE plus SHARE in this city,” encapsulates the essence of the Pass-it-On Campaign. It encourages individuals to embrace love and compassion by actively participating in acts of kindness and sharing with others. The slogan serves as a call to action, inspiring individuals to make a difference in their community.

The Pass-it-On Campaign includes various promotional materials such as posters, leaflets, and TopCards. These materials serve as visual reminders of the campaign’s message and provide information about how individuals can get involved. The design of these materials incorporates the Dustykid illustration and the campaign slogan, creating a cohesive and impactful visual identity.

Through the Pass-it-On Campaign, the HK Red Cross aims to create a ripple effect of kindness and generosity, inspiring individuals to pass on acts of goodwill to others. By participating in the campaign, individuals can contribute to building a more caring and compassionate society.

In conclusion, the HK Red Cross Pass-it-On Campaign 2021 is a call to action for individuals to spread love and share kindness within the city. With the Dustykid illustration and the slogan “LOVE plus SHARE in this city,” the campaign aims to inspire and empower individuals to make a positive impact on the lives of others.

Join the Pass-it-On Campaign and be a catalyst for positive change in your community. Together, let’s create a city filled with love, compassion, and acts of sharing.