We are excited to present the introduction to the HK Red Cross Pass-it-On Campaign 2019, created by our company for the HK Red Cross. This campaign aims to promote the theme of “LOVE & FOUND” and encourages individuals to spread love, kindness, and positivity within the community.

The key visual of the campaign features Chief Ambassador Alex Fong transformed into a magical chef, symbolizing the power of love and kindness to create positive change. This visual representation highlights the idea that through our actions and gestures, we can bring warmth, nourishment, and happiness to others.

The campaign theme, “LOVE & FOUND,” embodies the spirit of discovering and celebrating acts of love in everyday life. It emphasizes the importance of recognizing and appreciating the love and kindness that exist all around us. The campaign encourages individuals to actively seek out and embrace these moments of love and compassion, and to pass them on to others.

Through the Pass-it-On Campaign, the HK Red Cross aims to inspire individuals to be agents of positive change in their communities. By sharing stories and acts of love, individuals are empowered to create a ripple effect of kindness and make a difference in the lives of others.

The campaign materials, including posters, digital content, and social media assets, prominently feature Chief Ambassador Alex Fong as the magical chef and the campaign theme “LOVE & FOUND.” These visuals aim to capture the attention of the audience and inspire them to participate in the campaign, sharing their own stories of love and kindness.

In conclusion, the HK Red Cross Pass-it-On Campaign 2019 promotes the theme of “LOVE & FOUND” and encourages individuals to actively seek out and share acts of love and kindness within the community. With Chief Ambassador Alex Fong as the magical chef, the campaign highlights the transformative power of love and the ability to create positive change.

Join the Pass-it-On Campaign and be a part of spreading love, kindness, and positivity throughout our community. Together, let’s create a world where acts of love and compassion are celebrated and shared by all.