We are thrilled to introduce the HK Red Cross Pass-it-On Campaign 2017, skillfully created by our company for the HK Red Cross. This captivating campaign aims to promote the power of love and the importance of reconnecting with our roots.

Key Highlights of the Campaign:
-Key Visual: The campaign features a captivating key visual that showcases the Red Cross Bear and Chief Ambassador Alex Fong together in a time machine. This imaginative image symbolizes the theme of the campaign, “Love and Found!” The Red Cross Bear represents the caring nature of the HK Red Cross, while Chief Ambassador Alex Fong embodies the spirit of rediscovery and connection. Together, they convey the message that love can be rediscovered and rekindled.

-Pass-it-On Campaign: The campaign builds upon the Pass-it-On concept, encouraging individuals to pass on acts of love, care, and compassion to others. It emphasizes the power of small gestures and the ripple effect they can have in bringing people together. By promoting the Pass-it-On mindset, the campaign aims to foster a sense of unity and connectedness within the community.

-Love and Found Theme: The campaign’s theme, “Love and Found!” highlights the idea that love can be discovered and reconnected with. It encourages individuals to reflect on their relationships, memories, and values, and seek opportunities to rediscover and strengthen the bonds that matter to them. The campaign aims to inspire individuals to appreciate the love that surrounds them and take proactive steps to nurture and cherish it.

The HK Red Cross Pass-it-On Campaign 2017, created by our company, is a captivating initiative that emphasizes the power of love and the significance of rediscovery. Through a captivating key visual featuring the Red Cross Bear and Chief Ambassador Alex Fong in a time machine, the campaign conveys the message of “Love and Found!” By encouraging individuals to pass on acts of love, care, and compassion, the campaign aims to create a ripple effect that strengthens the bonds within our community. Together, we can rediscover and nurture the love that surrounds us, fostering a more connected and caring society.