We are excited to present the HK Red Cross Pass-it-On Campaign 2013, expertly created by our company for the HK Red Cross. This captivating campaign aims to promote the spirit of love and sharing within our community.

Key Highlights of the Campaign:
-Key Visual: The campaign features a captivating key visual that showcases the Red Cross Bear Duet and Chief Ambassador Alex Fong playing with a children’s toy airplane. This playful image symbolizes the theme of the campaign, “Love to Share, Share to Love!” The Red Cross Bear Duet represents the caring nature of the HK Red Cross, while Chief Ambassador Alex Fong embodies the spirit of sharing and spreading love. Together, they convey the message that sharing brings about love and joy.

-Pass-it-On Campaign: The campaign builds upon the Pass-it-On concept, encouraging individuals to share acts of kindness, compassion, and love with others. It emphasizes the positive impact that sharing can have on creating a more caring and inclusive community. By promoting the Pass-it-On mindset, the campaign aims to inspire individuals to actively participate in acts of sharing and kindness.

-Love to Share, Share to Love Theme: The campaign’s theme, “Love to Share, Share to Love!” highlights the idea that love is multiplied when it is shared. It encourages individuals to embrace a culture of sharing, whether through simple acts of kindness or by contributing their time, resources, or skills to help others. The campaign aims to foster a sense of unity and collective responsibility in building a more compassionate society.

The HK Red Cross Pass-it-On Campaign 2013, created by our company, is a captivating initiative that promotes the spirit of love and sharing within our community. Through a playful key visual featuring the Red Cross Bear Duet and Chief Ambassador Alex Fong playing with a children’s toy airplane, the campaign conveys the message of “Love to Share, Share to Love!” By encouraging individuals to share acts of kindness, compassion, and love, the campaign aims to create a ripple effect that spreads joy and positivity. Together, we can build a community where sharing is cherished, and love is multiplied.