HK Red Cross Pass-it-On Campaign 2011
HKRed Cross Pass-it-On Campaign 2011
We are delighted to introduce the HK Red Cross Pass-it-On Campaign 2011, expertly created by our company for the HK Red Cross. This heartwarming campaign aims to promote the spirit of love and compassion within our community.
Key Highlights of the Campaign:
-Key Visual: The campaign features a captivating key visual that showcases the Red Cross Bear embracing Chief Ambassador Alex Fong. This powerful image symbolizes the universal theme of love and compassion. The Red Cross Bear represents the caring nature of the HK Red Cross, while Chief Ambassador Alex Fong embodies the spirit of spreading love and kindness. Together, they convey the message that “Love is all around us!”
-Pass-it-On Campaign: The campaign centers around the Pass-it-On concept, encouraging individuals to spread love, care, and acts of kindness to others. It emphasizes the ripple effect that a single act of kindness can have in inspiring others to do the same. By promoting the Pass-it-On mindset, the campaign aims to create a positive and compassionate community.
-Love is All Around Us Theme: The campaign’s theme, “Love is all around us!” highlights the abundance of love and compassion present in our society. It seeks to inspire individuals to recognize and appreciate the love that surrounds them, encouraging them to pay it forward and make a difference in the lives of others. The campaign aims to foster a sense of unity and collective responsibility in building a more caring and inclusive community.
The HK Red Cross Pass-it-On Campaign 2011, created by our company, is a heartwarming initiative that promotes the spirit of love and compassion within our community. Through a captivating key visual featuring the Red Cross Bear embracing Chief Ambassador Alex Fong, the campaign conveys the powerful message that “Love is all around us!” By encouraging individuals to pass on acts of kindness and care, the campaign aims to create a positive ripple effect that inspires others to do the same. Together, we can build a community filled with love, compassion, and unity.
Client Detail
Hong Kong Red Cross
The Hong Kong Red Cross is the national Red Cross society of Hong Kong as part of the International Red Cross and Red Crescent Movement. Its head office is in West Kowloon.
It was established officially on 12 July 1950 as a branch of the British Red Cross Society in Hong Kong. Since 1 July 1997, upon the transfer of Hong Kong's sovereignty to the People's Republic of China, the Hong Kong Red Cross has changed its affiliation to become a special branch of the Red Cross Society of China, but remains autonomous from it.
Client Website:
https://www.redcross.org.hk/
It was established officially on 12 July 1950 as a branch of the British Red Cross Society in Hong Kong. Since 1 July 1997, upon the transfer of Hong Kong's sovereignty to the People's Republic of China, the Hong Kong Red Cross has changed its affiliation to become a special branch of the Red Cross Society of China, but remains autonomous from it.
Client Website:
https://www.redcross.org.hk/
