We are delighted to unveil the Green Power “JC FLOW – Jockey Club – Fluvial Liveliness of Water Gathering Grounds” Promotion, skillfully crafted by our company on behalf of Green Power. This compelling campaign aims to introduce the concept of watersheds to the wider public, while fostering a deeper understanding of how biodiversity and ecosystem services enhance the purity of water resources, ultimately inspiring collective action to preserve both the natural ecosystem and vital water supplies.

Key Highlights of the Campaign:
Logotype: The logo showcases a water droplet shape that elegantly forms the “J” in the project’s English title, “JC-flow.” Encased within the droplet is an illustration of a mountain, through which a river gracefully flows at its heart. Beneath the river, several distinct water layers are portrayed, representing the diverse elements that unite to form a watershed. The flowing curve of the “J” seamlessly links to the “C” on the right, followed by the word “FLOW,” bringing the entire logo design to a harmonious conclusion.

Key Visual: The primary design employs simple yet striking shapes paired with a rich palette of colors to vividly convey the interconnected themes of “ecological environment,” “watershed,” and a variety of living creatures, including “algae, fish, shrimp, mammals, birds, amphibians, and reptiles.” These components are intricately woven together in the visual composition to highlight their mutual reliance.

The outer edge of the design deliberately avoids a fixed shape, instead blending the diverse aspects of the ecological environment into a unified whole. This thoughtful approach enhances adaptability, ensuring the design seamlessly suits both horizontal and vertical formats across a range of applications.