Bo Charity Foundation Food Angel Campaign

Bo Charity Foundation Food Angel Campaign

We are delighted to introduce the Bo Charity Foundation Food Angel Campaign, expertly created by our company for the Bo Charity Foundation. This impactful campaign aims to raise awareness and support for the Food Angel program, which provides meals to those in need.

Key Highlights of the Campaign:
-Poster and Key Visual: The campaign features visually compelling posters with a key visual that creatively incorporates canned food graphics to form a cityscape. This unique visual representation effectively conveys the campaign’s theme: “One can make a smile.” The use of canned food graphics symbolizes the impact that each individual can have in bringing joy and nourishment to those less fortunate.

-Theme: The campaign’s theme, “One can make a smile,” highlights the power of a single act of kindness. It emphasizes the idea that even a small contribution, such as donating a can of food, can make a significant difference in bringing smiles to people’s faces. The theme encourages individuals to take action and join the Food Angel program in their mission to alleviate hunger and spread happiness.

-Bo Charity Foundation Food Angel Program: The campaign aims to raise awareness about the Food Angel program, an initiative by the Bo Charity Foundation. This program collects surplus food from various sources and transforms it into nutritious meals for those in need. By highlighting the program’s mission and impact, the campaign encourages the community to support this important cause and contribute to fighting hunger.

The Bo Charity Foundation Food Angel Campaign, created by our company, is a powerful initiative designed to raise awareness and support for the Food Angel program. Through visually compelling posters and a key visual that creatively incorporates canned food graphics, the campaign conveys the theme of “One can make a smile.” By emphasizing the impact of individual contributions and promoting the Food Angel program, we encourage the community to come together and make a difference in alleviating hunger and bringing smiles to those in need.

Client Detail
foodangel_logo

Food Angel

Food Angel (Chinese: 惜食堂) is a Hong Kong–based food rescue organization. Food Angel was launched in 2011 (12 years ago) by the Bo Charity Foundation. The organization is supported by local and international food donors, sponsors, and charity partners.

Located in Kowloon and Hong Kong Island, Food Angel has independent offices, kitchens, and a community center. The program rescues approximately 35 tonnes of edible surplus food from the industry, and renders this material into some 10,000 meal boxes and 2,000 food packs which it distributes to the underprivileged.

Client Website:
https://www.foodangel.org.hk/