- Client: HSBC Life
- Category: Motion Graphics Video
- Date: August 26, 2022
We are thrilled to unveil our latest video, “HSBC Life High Protection ILAS Smart Simulator Video,” produced by our team for HSBC Life. This video highlights the High Protection ILAS Smart Simulator, a tool designed to give users a comprehensive understanding of the High Protection ILAS plan and its benefits.
Our design team began by conducting an in-depth analysis of the simulator’s core values and objectives. Working closely with the HSBC Life team, they gathered essential data and insights to ensure the video accurately reflects this information.
To showcase the simulator’s features, we developed a step-by-step motion graphic that walks viewers through the process. With the Smart Simulator, users can explore how High Protection ILAS offers the flexibility to navigate a dynamic market environment with confidence.
In the video, as the protagonist ages, paired with supporting data, it illustrates the growth of wealth over time, making the plan’s key benefits more tangible and relatable. Towards the end, two bar charts provide a clear visual comparison of the two death benefit options.
With a strong foundation established, our storytelling team crafted a compelling narrative to captivate the audience and deliver the key messages effectively. Using motion graphics and visual effects, they created an engaging and memorable world that simplifies complex concepts.
Once the storyline was finalized, our designers and animators brought it to life. Leveraging advanced animation tools, they transformed static visuals and text into vibrant, dynamic elements. Carefully crafted transitions and motion effects were added to heighten engagement and hold viewers’ attention.
To elevate the video’s impact, our team incorporated sound effects and music, thoughtfully selecting audio elements to create an immersive soundscape that enhances the video’s tone and message.
Finally, we conducted thorough testing and screenings to ensure seamless playback and an optimal viewing experience across various platforms and devices.
We’re excited to share this project and hope it serves as an insightful introduction to the HSBC Life High Protection ILAS Smart Simulator.
Client Detail

HSBC Life
HSBC Life (International) Limited is part of the HSBC Group, and wholly owned by The Hongkong and Shanghai Banking Corporation Limited ("HSBC"). As the leading life insurer in Hong Kong, HSBC Life offers a wide range of life insurance products through HSBC banking channels and third-party brokers, including solutions to meet your protection, education, retirement, wealth growth and legacy planning needs.
Client Website:
https://www.hsbc.com.hk/insurance/hsbc-life/
Client Website:
https://www.hsbc.com.hk/insurance/hsbc-life/