HKRed Cross Pass-it-On Campaign 2019
HKRed Cross Pass-it-On Campaign 2015
We are excited to present the introduction to the HK Red Cross Pass-it-On Campaign 2015, created by our company for the HK Red Cross. This campaign aims to promote the theme of “Plus you” and emphasizes the idea of bringing hope and love to those in need.
The key visual of the campaign features Chief Ambassador Alex Fong, along with three other Hong Kong artists, forming a composition in the shape of a plus sign. This visual representation symbolizes the power of collaboration and unity in making a positive impact. It highlights the importance of individuals coming together to extend a helping hand and bring hope and love to those who require assistance.
The campaign theme, “To Bring Hope With Love To The Needy,” encapsulates the core message of the Pass-it-On Campaign. It underscores the HK Red Cross’s commitment to providing support and assistance to vulnerable individuals and communities. By spreading love and hope, we can create a ripple effect of positivity and make a difference in the lives of those less fortunate.
Through the Pass-it-On Campaign, the HK Red Cross aims to inspire individuals to take action and extend their support. Whether through volunteering, donation, or acts of kindness, everyone has the opportunity to contribute and make a positive impact on the lives of others.
The campaign materials, including posters, digital content, and social media assets, prominently feature the key visual of Chief Ambassador Alex Fong and the three Hong Kong artists forming the plus sign composition. These visuals aim to capture the attention of the audience and inspire them to participate in the campaign, emphasizing the power of collective action and the ability to bring hope and love to those in need.
In conclusion, the HK Red Cross Pass-it-On Campaign 2015 promotes the theme of “Plus you” and aims to bring hope and love to the needy. With the key visual of Chief Ambassador Alex Fong and the three Hong Kong artists forming the plus sign composition, the campaign highlights the importance of collaboration and unity in making a positive impact.
Join the Pass-it-On Campaign and be a part of bringing hope and love to those in need. Together, let’s make a difference and create a more compassionate and caring society.
Client Detail
Hong Kong Red Cross
The Hong Kong Red Cross is the national Red Cross society of Hong Kong as part of the International Red Cross and Red Crescent Movement. Its head office is in West Kowloon.
It was established officially on 12 July 1950 as a branch of the British Red Cross Society in Hong Kong. Since 1 July 1997, upon the transfer of Hong Kong’s sovereignty to the People’s Republic of China, the Hong Kong Red Cross has changed its affiliation to become a special branch of the Red Cross Society of China, but remains autonomous from it.
Client Website:
https://www.redcross.org.hk/
