HKRed Cross FoRC Campaign 2015
HKRed Cross "Friends of Red Cross" Campaign 2015
We are proud to present the introduction to the HK Red Cross “Friends of Red Cross” Campaign 2015, created by our company for the HK Red Cross. This campaign aims to raise awareness and support for the organization’s mission of providing assistance to those in need.
The key visual of the campaign features a poignant sketch of an elderly woman shedding tears, accompanied by a hand holding an eraser. This visual representation conveys the message, “You can wipe off their tears.” It symbolizes the power of compassion and the ability for individuals to make a difference in the lives of others by offering comfort and support.
The “Friends of Red Cross” Campaign 2015 seeks to engage individuals in becoming allies and supporters of the HK Red Cross. It emphasizes the importance of standing together as a community to alleviate suffering and provide assistance to those facing challenging circumstances.
Through this campaign, the HK Red Cross aims to inspire individuals to take action and contribute to their mission. Whether through volunteering, donation, or spreading awareness, everyone has the ability to make a positive impact and bring comfort to those in need.
The campaign materials, including posters, digital content, and social media assets, prominently feature the key visual of the elderly woman and the hand with the eraser. These visuals aim to evoke empathy and encourage individuals to become “Friends of Red Cross” by lending a helping hand to those who are experiencing hardship.
In conclusion, the HK Red Cross “Friends of Red Cross” Campaign 2015 calls upon individuals to extend their support and compassion to those in need. With the key visual of the elderly woman shedding tears and the accompanying hand with an eraser, the campaign emphasizes the power of wiping away tears and offering solace to those facing difficult circumstances.
Join the “Friends of Red Cross” Campaign and be a part of making a difference in the lives of others. Together, let’s bring comfort, support, and hope to those who need it most.
Client Detail
Hong Kong Red Cross
The Hong Kong Red Cross is the national Red Cross society of Hong Kong as part of the International Red Cross and Red Crescent Movement. Its head office is in West Kowloon.
It was established officially on 12 July 1950 as a branch of the British Red Cross Society in Hong Kong. Since 1 July 1997, upon the transfer of Hong Kong’s sovereignty to the People’s Republic of China, the Hong Kong Red Cross has changed its affiliation to become a special branch of the Red Cross Society of China, but remains autonomous from it.
Client Website:
https://www.redcross.org.hk/
