We are pleased to present the introduction to the HKEAA Annual Report 2020-21, created by our company for HKEAA . This annual report centers on the concept of “professional achievement,” using the imagery of a maze and map markers to symbolize the Hong Kong Examinations and Assessment Authority’s role in guiding students and professionals toward success in the complex landscape of education and assessment.

The cover features a modern geometric and three-dimensional maze design, representing the journey of education filled with challenges and opportunities. Orange lines weave through the maze, symbolizing clear guidance and direction, echoing the tagline “Striving for Professional Excellence.” The two figures—one standing and pointing the way, the other sitting and reading—represent the process of learning and growth, highlighting HKEAA’s supportive role in education. The overall color scheme is dominated by blue and white, accented with orange, creating a professional, trustworthy, and vibrant impression.

Design Element:
Maze and Map Markers: The maze represents the challenges of education, while the map markers symbolize the direction and goals provided by HKEAA, helping students and professionals navigate their paths.

Orange Lines: Orange lines running through the maze signify clear guidance, adding vibrancy to the design and contrasting with the blue-and-white color scheme.

Human Figures: The standing figure pointing ahead represents forward-thinking and leadership, while the seated figure reading symbolizes learning and growth, together reflecting HKEAA’s mission.

Color Scheme and Typography: The blue-and-white palette conveys professionalism and calmness, with orange text and lines adding energy.