Welcome to the HKU 120th Anniversary Campaign, specifically designed for the Faculty of Medicine, created by TiNK. This campaign features a series of promotional posters that showcase the essence of the Faculty of Medicine using innovative key visuals. The key visual consists of the Chinese character “醫” (yi), creatively composed of various shapes and forms. Each variation represents a different aspect of the faculty’s identity and values.

Key Highlights of the Campaign:

“醫” (yi) in Various Forms: The campaign utilizes the Chinese character “醫” (yi) in different visual representations, such as using book-shaped elements to signify “百年智慧, 薪火相傳” (Centuries of Wisdom, Passing the Torch). This highlights the faculty’s long-standing tradition of excellence and knowledge dissemination.

“醫” (yi) with Books: Incorporating books into the composition of the character “醫” (yi) symbolizes the faculty’s commitment to education, research, and intellectual growth. It conveys the idea of continuous learning and the legacy of accumulated wisdom.

“醫” (yi) on Public Housing Doors: The campaign showcases the character “醫” (yi) placed on the doors of public housing, representing the faculty’s dedication to actively engaging and integrating with the community. It emphasizes the faculty’s commitment to serving society and addressing public health needs.

TiNK is proud to present the HKU 120th Anniversary Campaign, specifically tailored for the Faculty of Medicine. Through a series of promotional posters, we creatively highlight the faculty’s identity and values using the key visual of the Chinese character “醫” (yi). This campaign showcases the faculty’s rich heritage, commitment to knowledge sharing, and active community involvement. Contact us today to learn more about our creative solutions and how we can help elevate your brand message.