The design concept for the Heifer Hong Kong poster centers on supporting rural sustainability and community empowerment, aiming to engage audiences who care about the well-being of rural families. The design style is warm and hopeful, using visual elements to highlight Heifer Hong Kong’s profound impact on farmer families.

Core Visual Elements:

Background and Color Palette: The poster features warm orange and red tones, symbolizing hope, vitality, and the warmth of rural life, complemented by soft green hues to represent agriculture and sustainability. The background is dominated by a radiating wave pattern that extends infinitely outward from the center, symbolizing the ripple effect of the “Passing on the Gift” initiative and reflecting Heifer Hong Kong’s core philosophy of creating endless positive impact through shared resources and knowledge.

Central Imagery: A silhouette of an animal (such as a cow or chicken) is prominently placed at the center, rendered in a dark shade to contrast with the background, symbolizing Heifer’s mission of transforming farmers’ lives through livestock. Positioned at the heart of the radiating pattern, the silhouette reinforces the starting point of the “passing” concept.
Photo Elements: The bottom section features real photos of farmer families with their livestock, capturing their warm interactions and joyful smiles, emphasizing the tangible impact of the initiative and fostering emotional resonance with the audience.

Typography and Layout: The title “Heifer Hong Kong” is presented in a bold, sans-serif font in white or light yellow, creating strong contrast against the background for visibility. Subtitles and body text use a clean font in white, arranged vertically on the right side, blending seamlessly with the wave background to maintain a fluid design.