We are proud to present the Green Power “JC SMART – Scientific Methods for Achieving Reduction Targets” Promotion, expertly created by our company for Green Power. This captivating campaign seeks to foster sustainable habits and raise environmental awareness among younger generations.

Key Highlights of the Campaign:
-Logotype: The logo design is inspired by the concepts of resource recycling, sustainable living practices and environmental improvement. The three elements—a smiling face, leaves and leaf veins—represent people, the environment and sustainable living, emphasizing their inseparable relationship.

The smiling face with glasses in the center represents a school child, symbolizing their participation in zero-waste activities with a positive attitude. The main body of the logo consists of five leaves arranged in a circular pattern, symbolizing the environment and nature. The leaf veins are shaped like arrows, and the veins of the five leaves form a cycle, symbolizing resource recycling.

Green and blue are typically associated with nature and plants, representing life, growth and sustainability. The combination of these colors is visually harmonious, creating a fresh, natural and vibrant feel that helps to communicate a positive image of the Waste Reduction Education Programme.

-Key Visual:The Key Visual is designed with a campus theme at its core, featuring a central house-shaped structure symbolizing the school. At the entrance of this structure, there is an image of a calculator, signifying that this initiative begins with a waste audit as its guiding principle, encouraging participation in zero-waste activities to educate students about environmental sustainability. Within the campus, a conveyor belt represents the process of recycling and reuse.

At the starting point of the conveyor belt, there are icons of a trash bin and garbage bags, illustrating that among the waste, there are various items that can be recycled and repurposed. Along the conveyor belt, symbols such as paper, plastic bottles, and food scraps are depicted, highlighting the recycling of different types of waste and promoting the concept of resource circulation. The scene is adorned with clouds and leaves as decorative elements, symbolizing how zero-waste activities bring a greener, more sustainable lifestyle to the campus.

-Icon:This will be used as an icon to introduce our project activities, featured on their website and in invitation emails. Create an icon primarily in green and blue tones, utilizing simple and clear patterns to effectively represent various activities.