We are delighted to unveil the introduction to the ANSHI Cafe Branding CI, designed by our company. We have designed a visual identity logo for Anshi Cafe to shape, establish, and reinforce its brand image. The design is applied to various items in the coffee shop, such as coffee cups, napkins, and more, ensuring the integrity and consistency of the brand image.

Design Concept
Stones are simple and unpretentious, lacking a fixed form, yet they evolve into unique shapes over time and through their environment.

The design concept takes the stone as its most primal form, stacking it to create the initial letters “A•S” of the pinyin “Anshi.” The brand font is correspondingly chosen to be crisp and fluid, aiming to convey the unique personality of the Anshi brand—free-spirited yet refined, comfortable yet authentic. This expresses the idea that upon entering the coffee space of “亦岷安石,” customers can savor coffee in a state closest to nature, feeling at ease, and fully enjoy and immerse themselves in the roasting moments of “亦岷安石”.